TapIT
a google wallet redesign
Single platform to unlock the true potential of your credit cards
AI powered personalized forced recommender application, that integrates over your existing digital wallet
Role
Product Designer
Founding Team Member
Duration
1 month
Team
2 Designers
Why was this made?
To overcome the challenge of selecting from a range of credit cards the users possess
Problem solved.
Maximize users' benefits and rewards.
Effortlessly.
Tap IT : The redesign
A quick tour of the latest features before we delve into the process!
What we heard.
" I just spent $90 on vehicle insurance that my credit card already provides! "
- Recent Grad
"I have never understood how to convert my rewards on a particular card to other benefits. "
- Junior, NYU
"My friends learn abut how to use different cards for different transactions. I want to know how to do it as well! "
- International Student, NYU
"I knew about my cashback for each card when I got them, but forgot as time passed!"
- Junior, NYU
Pain points that drove our solution
Finances are not connected
Scattered across multiple products and services, it is difficult to track, manage and utilize all your financial instruments.
Purchase specific credit card selection
How to get the most out of your credit cards, but it is acknowledged that it is difficult to learn how.
Why now?
Transaction Value
$8.49 Trillion
The estimated total transaction value of digital payments by the end of 2022
New Credit Cards
11.5 Million
As of 2022, 31.4% increase in number of credit cards from the previous year
Average # of cards
3-4
Number of credit cards per American according to the 2019 Experian Review
Digital Wallet
925%
Searches for digital wallets over the last 10 years